You will start your TikTok marketing strategy.
TikTok is a video-sharing app that’s only two years old and has already accumulated more than 500 million users worldwide. Allowing users to showcase their creativity through short, quirky videos set to audio tracks, they’ve even reached such heavy hitters as Chipotle and Calvin Klein – the two whom, for example, utilize TikTok as a new form of social media marketing. Some brands have placed their own spin on the app. Take, for instance, The Washington Post and Apple Music, who post fun videos in the TikTok-specific style and humor for their followers to engage with and to boost their visibility - a smart tactic for those hoping to engage with Gen Z.
Leverage your social media skills and give TikTok a whirl; you just may be prepping your organization to greet a whole new audience.