You will finally take a stance on climate change.
Climate change has been one of the most talked-about and influential topics of the past decade; especially this year with the recognition of Greta Thunberg as Time magazine’s “Person of the Year” and increasingly evident in consumers’ purchasing habits. In fact, between 2013 and 2018, brands marketing themselves as “environmentally friendly” grew faster than their competitors in more than 90% of the CPG categories. Companies like Unilever continue to capitalize on this trend with their “sustainable living” branding initiative to combat the effects of our environmental footprint. As people become more cognizant of their affects on the ecosystem, their spending habits evolve and become “greener” – 81% of consumers plan to purchase more ecofriendly products over the next 5 years. In a time where it’s important, now more than ever, to take action on climate change, consumers and their purchasing habits will support and facilitate the reversal of damaging effects on our climate.
What steps are you taking to meet the sustainable standard?