VR & AR will solve your shopping woes.
Brands can improve customer engagement, provide a personalized customer experience, and increase customer satisfaction by utilizing advancements in AR and VR. As a prime example, Sephora offers AR mirrors in their stores and mobile apps to help customers visualize what different colors and make-up treatments will look like on them. The integration of this AR feature helps connect customers with products better fit to themselves and reduces return rates. Integrating these technological capabilities, in ways that solving pain points or create cool and engaging experiences, are quickly becoming necessary to creating a meaningful customer experience.
Businesses will need to up the experience of their product purchase to remain competitive in 2020 and beyond – are you investing in innovative experiences?