You will adjust your privacy settings.
Whether your brand was born as a digital platform or operates as an established pipeline value-chain, everyone knows that data has become every brand’s most valuable asset. Storing more data, and more kinds of data, than ever before requires complex security solutions to protect this asset, especially as cyberattacks have been increasing every year, with hackers attempting to break into a computer every 39 seconds. As there are expected to be 36 billion internet connected devices around the globe by the end of 2020, thanks to expected advancements in 5G technology, all brands will significantly increase investment in cybersecurity. Data breaches negatively affect a company’s brand equity, which can be compounded by how a company chooses to respond to these cybersecurity failures. For example, after a 2013 data breach, Target took adequate responsibility, firing their CEO, mitigating their loss of public trust. Conversely, in 2016 Uber broke a variety of laws to cover up their data breach, negatively impacting there reputation more severely when their actions came to light a year later. Of course, the best mode of actions is to take measures to prevent data breaches from happening in the first place. Are you doing enough to protect your data, and your customers?